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Starting today, when you purchase a course from TXBA, you can watch it online using the TXBA Pro Player - forever.
You'll still have the ability to download your purchased courses, but now, any course you've purchased will be available for online viewing, from any computer or device you own, no downloading required.
In this post I'll explain why I'm making this change, and attempt to answer some questions you might have.
And now, for a very important question: how is this different from The TXBA Locals Program? Here's a brief comparison.
For those who enjoy a good comparison table, here's that same information in table form.
BuyCourses | TXBA Locals |
|
Access | ||
Watch Purchased Courses Online | ||
Watch ALL TXBA Courses Online | ||
Watch All TXBA Content In The Pro Player | ||
Early Access To New Courses | ||
Pro Player Features | ||
Slow-Motion | ||
Instant Loops | ||
Chapters | ||
Video Zoom | ||
SoundSlice Tablature | ||
Favorites List | ||
Viewing History | ||
TXBA Content Browser | ||
Comments, Q&A | ||
Other | ||
Store Discount | 30% |
Here's a brief summary of how I got to this point.
Prior to 2015, the only way to get a course from TXBA was to buy it and then download it to your computer (or tablet).
Then I launched the TXBA Locals program, giving members the ability to watch any course they desired, online, using a tool called the TXBA Pro Player.
Many potential customers chose to join the TXBA Locals, and that program accounts for about 75% of my revenue from TXBA. But there's still a significant amount of people who prefer to buy courses individually (rather than pay a subscription fee for access to EVERY course).
TXBA Locals loved the convenience of the Pro Player, and I knew that many of my customers would love to start watching a course immediately after purchase (without having to wait for the downloads to complete).
So I started offering customers limited (30 day) access to the Pro Player after every purchase. They had 30 days to watch the course(s) online, but after that they'd have to just use the downloaded videos and materials.
Over time, more customers began to express frustration at the idea of having to download their courses at all. Why? Because they'd gotten used to the online viewing and didn't like the idea of having to do more work (downloading) just to keep watching the course.
It was a friendly email from a very smart customer who helped me realize that I was missing a big opportunity. By making it possible for customers to watch their purchased courses online (and not just for 30 days), I'd have more customers spending more time learning from the courses they bought, which would eventually lead to more sales.
If you already own some courses, you can start watching them now by heading over to your My Courses page.
If you don't own any courses yet, here's a few of our most popular courses to get you started. If you need help understanding what to start with take a look at the courses guide